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Why
fire social?
We’re a full-service digital marketing and content agency built for brands that want to grow fast and stand out online. From social media management to video production and paid ads, we blend bold creative with smart strategy.
Our work builds more than just followers, it builds brand presence, real engagement, and lasting results.
what we offer
Authenticity Over Algorithms
Passion That Powers Progress
Relentless Growth Mindset
Real Voices. Real Impact
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Our journey started back in 2012 at CSU Chico, where we—Eric and Jolon—met in college and formed a lifelong friendship that would eventually lead to building a business together.
By 2018, we had fully taken over GMG’s social media and built a loyal following of over 150,000 followers. That experience showed us we had a knack for social media—both in content creation and community growth.
By 2022, we realized it was time to go all in. We launched our first freelance project with Pimp My Grill, a company in the BBQ space we already knew well. Within months, we boosted their online sales by 66%. That success gave us the confidence to launch Fire Social—a social media-focused content and strategy company serving businesses in both Boise and San Diego.
2012
2018
2022
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Our history
Every brand has a beginning. Here’s ours:
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in 2016, we both started working at Green Mountain Grills—Eric in sales and Jolon in tech support. Eric began managing the company’s Instagram and Facebook accounts, while Jolon started editing videos here and there. What started as side tasks soon became a passion.
In 2019, Jolon picked up a camera for the first time, recognizing that one of the biggest challenges for businesses was the lack of strong visual content. That decision marked the beginning of a new creative chapter for us.
In 2023, we hit the ground running—bringing on five clients in our first year. Every one of them saw results. We quickly realized that many businesses needed not just beautiful content, but content designed for social media—content built around strategy, timing, and platform-specific nuances. That’s where we came in.
While many videographers and photographers create stunning visuals, we specialize in creating content that works—strategic, engaging, and built to perform on social platforms.
2016
2019
2023
Our journey started back in 2012 at CSU Chico, where we—Eric and Jolon—met in college and formed a lifelong friendship that would eventually lead to building a business together.
By 2018, we had fully taken over GMG’s social media and built a loyal following of over 150,000 followers. That experience showed us we had a knack for social media—both in content creation and community growth.
By 2022, we realized it was time to go all in. We launched our first freelance project with Pimp My Grill, a company in the BBQ space we already knew well. Within months, we boosted their online sales by 66%. That success gave us the confidence to launch Fire Social—a social media-focused content and strategy company serving businesses in both Boise and San Diego.
2012
2018
2022
.png)
Our history
Every brand has a beginning. Here’s ours:
in 2016, we both started working at Green Mountain Grills—Eric in sales and Jolon in tech support. Eric began managing the company’s Instagram and Facebook accounts, while Jolon started editing videos here and there. What started as side tasks soon became a passion.
In 2019, Jolon picked up a camera for the first time, recognizing that one of the biggest challenges for businesses was the lack of strong visual content. That decision marked the beginning of a new creative chapter for us.
In 2023, we hit the ground running—bringing on five clients in our first year. Every one of them saw results. We quickly realized that many businesses needed not just beautiful content, but content designed for social media—content built around strategy, timing, and platform-specific nuances. That’s where we came in.
While many videographers and photographers create stunning visuals, we specialize in creating content that works—strategic, engaging, and built to perform on social platforms.
2016
2019
2023
our mission
Our mission is to empower brands with content that captures attention, builds real connection, and drives measurable growth. We blend creativity, strategy, and storytelling to create work that doesn’t just look good but it performs, inspires, and lasts.
We stay ahead of trends to create content that leads, not follows.
Real content connects real people — we build communities, not just audiences.
From concept to final cut, we deliver content that feels premium and performs with purpose.
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What We Stand For
Take a look and see the people behind the camera
our team
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JOLON Waian
co-founder
featured videos
ERIC McFadyen
co-founder
conner Hudak
Assistant
Videographer
cassie baugh
Marketing
Strategist
featured videos
Some of our fire clients
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Some of our fire clients
We believe great content should do more than sell — it should serve. That’s why we partner with nonprofit organizations and community-focused initiatives to use our creative skills for good.
One example is our work with the San Diego Harbor Police Foundation, where we helped amplify their mission through thoughtful, engaging media.
If you’re part of an organization that could use creative support, we’d love to hear from you.
Let’s create something meaningful together.
Giving Back Matters
Some of our fire clients
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We believe great content should do more than sell — it should serve. That’s why we partner with nonprofit organizations and community-focused initiatives to use our creative skills for good.
One example is our work with the San Diego Harbor Police Foundation, where we helped amplify their mission through thoughtful, engaging media.
If you’re part of an organization that could use creative support, we’d love to hear from you.
Let’s create something meaningful together.
Giving Back Matters
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frequently asked questions
Fire Social is a Boise-based digital marketing agency specializing in videography, photography, and social media management. We also offer SEO services and custom website design to help businesses grow their online presence and increase visibility.
Getting started is simple! Just visit our Contact Us page and fill out the free consultation form. Once we know more about your business and content goals, we’ll reach out to build a strategy that fits your needs.
We work with a wide range of industries, including local small businesses, startups, and established brands. Our past clients include restaurants, gyms, luxury real estate agencies, outdoor lifestyle brands, construction companies, and hardware retailers. No matter your industry, we tailor content that connects with your audience.
Absolutely. Every business is unique, and our packages reflect that. Whether you need a full-scale content strategy or individual services like video production, social media management, or brand photography, we’ll create a custom plan to match your goals and budget.
Yes! We design responsive, user-friendly websites that look great and function seamlessly across all devices. Our SEO strategies help improve your site's ranking on search engines, drive organic traffic, and convert visitors into customers.
Our video production pricing depends on several factors: shoot length, crew size, equipment needs, and editing complexity. Whether it’s a single-camera social clip or a multi-day brand shoot, we’ll provide a detailed quote based on your vision and objectives.
We create a variety of professional video content, including:
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Brand storytelling videos
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Promotional campaigns
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Training and educational videos
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Social media reels and shorts
Our goal is to deliver high-impact visuals that reflect your brand and engage your audience.
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Posting frequency can vary by platform, but we recommend a minimum of 3 times per week for consistent engagement. Platforms like Instagram and TikTok may benefit from daily content, while Facebook and LinkedIn can perform well with fewer, high-quality posts.
Your ideal platforms depend on your audience and goals:
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Instagram & TikTok: Great for visual, high-engagement content targeting younger audiences.
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Facebook: Ideal for local businesses and community interaction.
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LinkedIn: Best for B2B and professional services.
We help you identify where your customers are most active and craft platform-specific strategies for growth.
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