Green Mountain Grills is a premium grill and smoker company known for innovation, durability, and an elevated backyard cooking experience. Their target audience includes grill enthusiasts, first-time buyers, and DIY cooks who value performance and quality.

We teamed up with a group of brand ambassadors to create high-performing cooking Reels, branded video ads, and professional photography. Alongside that, we managed their social media across all major platforms — building consistent growth and strong community engagement.

When we began working with GMG, their content lacked the quality and brand consistency needed to stand out. Much of it was low-quality phone footage with little storytelling, and the branding didn’t fully capture the premium feel of their products. The challenge was to elevate their visual presence, create a consistent flow of engaging content, and connect with audiences in a way that made them want to cook with GMG.

We produced a short-form educational video series that walked viewers through the behind-the-scenes of how Green Mountain Grills are made and function. The content gave buyers proof of value before purchase — combining brand storytelling with product education.