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About the Business
Boise Hunter Homes is a luxury homebuilder crafting beautiful, modern residences in some of Idaho’s most sought-after communities. With a focus on design, detail, and location, their homes offer both aesthetic appeal and lasting quality for discerning buyers.
THE STORY
Each week, we meet with Boise Hunter’s marketing coordinator to brainstorm fresh content ideas. We produce professional, high-quality social content that blends behind-the-scenes community updates with lifestyle-focused videos and polished ads — all designed to reach and engage their ideal homebuyers.
THE chALLENGE
In a competitive real estate market, Boise Hunter Homes needed to move beyond static listings and showcase the lifestyle their homes offered. Their content had to communicate more than square footage — it needed to sell the experience of living in one of their communities.
THE solution
We produced a suite of cinematic lifestyle videos and walkthroughs to emotionally connect viewers with the homes and neighborhoods. Using drone footage, model home showcases, and day-in-the-life storytelling, the videos brought each home’s personality and functionality to life.
Creative Highlights:
• Drone flyovers of communities, nearby mountains, and amenities
• Smooth interior walkthroughs focused on flow, finishes, and space
• Family lifestyle moments to humanize the homes
• Voiceover and text integration for web and social
short form content
Partnered with the marketing director to turn strategy into scroll-stopping ads — generating leads and building local brand momentum.
Data-backed performance tracking
Real audience engagement
Viral Reels & trending content
Real audience engagement
photography
A curated gallery of still imagery capturing brand essence, human emotion, and artistic composition.
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Drone Cinematography
Our drone work captures the scale, movement, and emotion that ground-level footage can’t reach. From sweeping landscape reveals to dynamic tracking shots, we use aerial visuals to add energy, elegance, and production value to every project.
Real Estate Tours
Drone Cinematography
Our drone work captures the scale, movement, and emotion that ground-level footage can’t reach. From sweeping landscape reveals to dynamic tracking shots, we use aerial visuals to add energy, elegance, and production value to every project.
Real Estate Tours
Outdoor Events
construction sites
THE RESULTS
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Video Views (Organic & Paid): 900,000+
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Lead Conversions via Website: +45% increase from video-driven landing pages
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Videos Produced: 30+ custom video assets
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Social Engagement: 2x higher than previous quarter
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Drone Footage Reuse: Now featured across web, paid ads, and trade show displays
Key Takeaway
In real estate, emotional connection sells. By elevating the visual narrative, Boise Hunter Homes turned video into a high-converting brand asset — not just marketing content.
testimonials
curtis king
marketing manager
boise hunter homes
"We've worked with Fire Social for the past 6 months. Outstanding timeliness, content strategy, and photo/videography work. They were new to our industry and picked it up lightning fast. Would 10/10 recommend the Fire Social team. We love working with them."
testimonials
curtis king
marketing manager
boise hunter homes
"Fire Social Media has been an invaluable asset to Mecca Gym for nearly a year now, and their impact on our content strategy cannot be overstated. Jolon, in particular, has proven to be an exceptional collaborator. His superb communication skills, unwavering commitment to exceeding expectations, and consistent delivery of innovative, trending ideas have significantly contributed to the growth of Mecca Gym's social media presence.
Under Jolon's guidance, our social media platforms have flourished, showcasing compelling video and picture content that resonates with our audience and drives engagement. I wholeheartedly recommend Fire Social Media to any business seeking to elevate their content strategy and expand their online presence. Their expertise and dedication are unparalleled.”
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