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about the business
Chicken Delite is a regional fast-casual restaurant known for crispy fried chicken, comfort food sides, and a nostalgic hometown vibe. With strong word-of-mouth and loyal regulars, the brand wanted to reach a younger, mobile-first audience without losing its roots.
THE STORY
Chicken Delite had just launched — with little content, few followers, and zero camera-ready team members. So, we pivoted. Instead of generic food content, we built a story around the heart of the business: its mission, community roots, and real people.
We produced one all-encompassing video that spotlighted their purpose and product — then boosted it with a strategic ad. The content resonated, took off organically, and spread quickly across the local community.
THE chALLENGE
With a brand-new business and no content history, we had to start from scratch. Employees were hesitant to appear on camera, and standard food content wasn’t gaining traction. We quickly adapted by leaning into community-based storytelling, and it became the brand’s most powerful asset.
the soultion
We developed a short-form video strategy built around mouthwatering visuals, fast-paced edits, and lifestyle moments. Every piece of content highlighted the Chicken Delite experience — from golden-brown close-ups to family-style table shots — optimized for social VIRALITY and engagement.
Creative Highlights:
• Cinematic food slow-motion and steam shots
• Local personality cameos and “day-in-the-life” style edits
• Branded TikToks with trending audio and humor
• Campaign tagline: “Crispy. Classic. Craveable.”
Category
Food & Community
Platforms
TikTok, Facebook, Instagram
Goal
Build awareness, drive foot traffic, grow local following
Skills Acquired
Viral video editing, storytelling, organic growth tactics
Category
Food & Community
Platforms
TikTok, Facebook, Instagram
Goal
Build awareness, drive foot traffic, grow local following
Skills Acquired
Viral video editing, storytelling, organic growth tactics
platform execution
photography
A curated gallery of still imagery capturing brand essence, human emotion, and artistic composition.
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short form content
Partnered with the marketing director to turn strategy into scroll-stopping ads — generating leads and building local brand momentum.
Data-backed performance tracking
Real audience engagement
Viral Reels & trending content
Real audience engagement
community
Partnered with the marketing director to turn strategy into scroll-stopping ads — generating leads and building local brand momentum.
community driven content
With a brand-new business and no content history, we had to start from scratch. Employees were hesitant to appear on camera, and standard food content wasn’t gaining traction. We quickly adapted by leaning into community-based storytelling, and it became the brand’s most powerful asset.
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Hundreds of comments showing love for the business
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Customers came in because they saw the video
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Quickly became a local favorite through community support
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THE RESULTS
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Total Video Views: 1.6M+ across all platforms
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Foot Traffic Spike: +22% during campaign weeks
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Content Assets Delivered: 80+ videos & reels
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Follower Growth: +2,400 on Instagram
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Top Video Performance: 280K+ views on a single food-focused Reel
Key Takeaway
When food looks this good, it sells itself — but only if you capture it right. With focused creative and strategy, Chicken Delite went from local secret to social favorite.
testimonials
JOSE Ibarra
OWNER
CHICKEN DELITE
“We’ve had such great success working with Fire social media. They come up with creative, fun ideas, and they get along with the staff really well. We recommend 10/10!"
JOSE Ibarra
OWNER
CHICKEN DELITE
“Fire Social Media has been an invaluable asset to Mecca Gym for nearly a year now, and their impact on our content strategy cannot be overstated. Jolon, in particular, has proven to be an exceptional collaborator. His superb communication skills, unwavering commitment to exceeding expectations, and consistent delivery of innovative, trending ideas have significantly contributed to the growth of Mecca Gym's social media presence.
Under Jolon's guidance, our social media platforms have flourished, showcasing compelling video and picture content that resonates with our audience and drives engagement. I wholeheartedly recommend Fire Social Media to any business seeking to elevate their content strategy and expand their online presence. Their expertise and dedication are unparalleled.”
testimonials