.png)
About the Business
Boise Hunter Homes is a luxury homebuilder crafting beautiful, modern residences in some of Idaho’s most sought-after communities. With a focus on design, detail, and location, their homes offer both aesthetic appeal and lasting quality for discerning buyers.
THE STORY
Each week, we meet with Boise Hunter’s marketing coordinator to brainstorm fresh content ideas. We produce professional, high-quality social content that blends behind-the-scenes community updates with lifestyle-focused videos and polished ads — all designed to reach and engage their ideal homebuyers.
THE chALLENGE
In a competitive real estate market, Boise Hunter Homes needed to move beyond static listings and showcase the lifestyle their homes offered. Their content had to communicate more than square footage — it needed to sell the experience of living in one of their communities.
THE solution
We produced a suite of cinematic lifestyle videos and walkthroughs to emotionally connect viewers with the homes and neighborhoods. Using drone footage, model home showcases, and day-in-the-life storytelling, the videos brought each home’s personality and functionality to life.
Creative Highlights:
• Drone flyovers of communities, nearby mountains, and amenities
• Smooth interior walkthroughs focused on flow, finishes, and space
• Family lifestyle moments to humanize the homes
• Voiceover and text integration for web and social
platform execution
short form content
Partnered with the marketing director to turn strategy into scroll-stopping ads — generating leads and building local brand momentum.
Data-backed performance tracking
Real audience engagement
Viral Reels & trending content
Real audience engagement
platform execution
A curated gallery of still imagery capturing brand essence, human emotion, and artistic composition.
.jpg)
branded ads
Partnered with the marketing director to turn strategy into scroll-stopping ads — generating leads and building local brand momentum.
UGC-Style Gym Membership Ad
Platform: Facebook & Instagram
Objective: Drive new gym memberships through authentic, user-driven storytelling
Style: Native, relatable, and high-converting
We created a UGC-style branded video designed to break away from the typical “sales pitch” approach.
Using a proven template that mirrors real user experiences, we showcased the gym’s full range of amenities — from equipment to community vibe — in a way that felt personal, not promotional.
THE RESULTS
-
Every two weeks, we collaborate with The Mecca Gym’s marketing director to fine-tune their content strategy.
-
We work with a team of 9+ trainers to create content that’s fun, informative, and true to the brand.
-
Our videography team also produced high-quality short-form ads and captured over 1,000 professional photos — giving them a year’s worth of content for social media and ad campaigns.
Key Takeaway
Authenticity + humor = attention. By leaning into cultural moments and internet-friendly formats, Mecca Gym became part of the conversation — not just another ad in the feed.
THE RESULTS
-
Every two weeks, we collaborate with The Mecca Gym’s marketing director to fine-tune their content strategy.
-
We work with a team of 9+ trainers to create content that’s fun, informative, and true to the brand.
-
Our videography team also produced high-quality short-form ads and captured over 1,000 professional photos — giving them a year’s worth of content for social media and ad campaigns.
Key Takeaway
Authenticity + humor = attention. By leaning into cultural moments and internet-friendly formats, Mecca Gym became part of the conversation — not just another ad in the feed.
testimonials
Eric Cafferty
owner of the mecca gym
"Professional, reliable and using them we have had great results. Highly recommend"
testimonials
cassie baugh
marketing director
mecca gym
Fire Social Media has played a crucial role in Mecca Gym’s content strategy and social media growth over the past year. Jolon’s strong communication, creative vision, and consistent delivery of engaging content have greatly boosted our online presence. I highly recommend Fire Social Media to any business looking to strengthen their content and connect more effectively with their audience
testimonials
eric cafferty
OWNER
the mecca gym
“We’ve had such great success working with Fire social media. They come up with creative, fun ideas, and they get along with the staff really well. We recommend 10/10!"
want to see results?
let’s work together
.png)